Empowering #YourFeedingJourney
UNICEF reports that eight out of ten mothers in the UK will stop breastfeeding before they want to. The reasons for this include:
At Southend Supports Breastfeeding, we want to change that.
Let’s normalise, encourage and welcome breastfeeding across the City of Southend.
We all have a responsibility to protect and nurture the health and wellbeing of mothers, parents, and infants in our community.
We want to create a culture of openness, inclusivity, and non-judgemental support so that everyone feels comfortable and confident to breastfeed, whenever and wherever they need to.
Whilst the scheme is committed to the promotion, protection, and support of breastfeeding, we understand that not every family will have the choice to breastfeed exclusively or continue breastfeeding. At Southend Supports Breastfeeding all infant feeding choices are considered and supported.
This is #YourFeedingJourney.