We had reason to celebrate recently as Southend’s children’s centres, working collaboratively with A Better Start Southend and Southend-on-Sea Borough Council, have been recognised by UNICEF for their support to new parents!

The Family Action run children’s centres, including the four in A Better Start Southend areas, were accredited the stage 1 UNICEF Baby Friendly Initiative (BFI). This means all staff in the children’s centres’ have undertaken training and assessments to enable them to support a positive breastfeeding environment.

The initiative aims to increase breastfeeding rates whilst encouraging public venues to support parents in making informed decisions about feeding. In this way parents are receiving the best evidence-based advice, guidance and encouragement.

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