Empowering #YourFeedingJourney
UNICEF reports that eight out of ten mothers in the UK will stop breastfeeding before they want to. The reasons for this include:
At Southend Supports Breastfeeding, we want to change that.
Let’s normalise, encourage and welcome breastfeeding across the City of Southend.
We all have a responsibility to protect and nurture the health and wellbeing of mothers, parents, and infants in our community.
We want to create a culture of openness, inclusivity, and non-judgemental support so that everyone feels comfortable and confident to breastfeed, whenever and wherever they need to.
Whilst the scheme is committed to the promotion, protection, and support of breastfeeding, we understand that not every family will have the choice to breastfeed exclusively or continue breastfeeding. At Southend Supports Breastfeeding all infant feeding choices are considered and supported.
This is #YourFeedingJourney.
We want to break down barriers and empower women to breastfeed in public by providing welcoming, accessible, and safe places to do so.
We’re inviting public venues and local businesses across Southend to actively participate by becoming *recognised breastfeeding friendly spaces. Cafes, restaurants, leisure centres, retailers, libraries, museums and more, we can all commit to creating an environment where breastfeeding families feel confident and supported by their community.
Businesses registering with Southend Supports Breastfeeding will be making a positive social change.
To show that a business is part of the scheme, they’ll display a ‘We Are Breastfeeding Friendly’ window sticker and the business will be added to an online interactive map.
*If your business would like to become a recognised breastfeeding friendly space, sign up below.
Sign up hereWe will advocate for women who want to continue breastfeeding when they return to work.
Supporting mothers to breastfeed in the workplace has a profound impact on maternal wellbeing and infant health. It creates an inclusive working culture recognising the dual responsibilities of employees as parents and professionals.
We will inform and guide employers to ensure they can confidently adopt breastfeeding friendly practices and policies, establishing supportive breastfeeding environments for their employees.
Together, we can make positive changes.
If your business is interested in learning how to become a breastfeeding friendly employer email: hello@southendsupportsbreastfeeding.org.uk
*Whilst we use the terms woman/women/mother, at Southend Supports Breastfeeding we are inclusive of anyone breastfeeding, regardless of their gender identity