A Better Start Southend
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Privacy Policy

At A Better Start Southend (ABSS), we are committed to protecting and respecting your privacy.

This Privacy Policy explains when, what and why we collect personal information from you, how we use it, how we keep it secure and conditions when we may need to disclose it to others.

How do we collect your information?

We obtain information about you when you:

  • Agree to receiving a service
  • Complete a paper form
  • Sign up to receive an ABSS newsletter
  • Complete a consent to contact form
  • Complete an online form
  • Communication via email to us
  • Any feedback provided to us
  • IP Address on how you use the ABSS website


What type of information is collected from you?

When you sign up to receive a newsletter, send us an email, or fill in an online, paper or consent form, we may ask for personal information about you and your family. This might include your name, address and your child’s date of birth. This allows us to provide the right information and care services to you and your family.

When you submit personal information to us, you are consenting to that information being used by ABSS for the purpose of that service.

All our employees and data processors who process your personal data on our behalf are obliged to respect your confidentiality.

How do we use your personal information?

We may use your personal information to:

  • Contact you for reasons related to your query or submission
  • Provide you with the right information and care services
  • Provide you with an ABSS newsletter, if signed up to receive one
  • Contact you where you have opted in to receive further information about ABSS services/activities
  • Participate in any surveys to conduct research about your opinions of current services/activities or potential new services/activities that may be offered, if opted in to do so
  • To help operate and improve our website and deliver the services that you have requested

If we would like to use your personal information for any other reason, we will obtain your permission first.

Third Party Service Providers working with and ABSS behalf:

We may pass your information on to our third party service providers and partner organisations for the purposes of providing you and your family the appropriate information and care services. We disclose only the minimum information required to deliver those services and have a contract in place to ensure that your information is kept secure, and it is only used to deliver the services provided. Our partners agencies include;

Delivery Partners:

  • Southend-on-Sea City Council
  • Early Years Alliance (A Better Start)
  • Southend Family Centres (Southend-on-Sea City Council)
  • Children Services, Community Groups
  • Essex Partnership University NHS Foundation Trust
  • Southend Association of Voluntary Services
  • Henry
  • MSE
  • Welcome 2 the UK
  • Home Start Essex
  • Chaos and Calm
  • Mid and South Essex University Hospital NHS Foundation Trust
  • Safe Steps
  • Family Action
  • Southend-on-Sea Young Mens Christian Association
  • Trust Links Limited
  • Milton Community Partnership
  • The Alliance, East Anglia Service Hub (Early Years Alliance)
  • University of Essex
  • Perinatal Mental Health
  • Family Support Workers
  • Family Nurse Partnership
  • Southend Storysacks

Event Partners:

  • Park Inn
  • Magic Dave
  • Shoebury Youth Centre
  • Garons
  • Southend Fire Station
  • Cliffs Pavilion
  • Little City
  • Paul Macey
  • The Beecroft Gallery
  • SACC
  • Twenty-One
  • Magic Dave
  • Salvation Army Shoebury
  • Active Life
  • Jacqson Diego
  • Westcliff Library
  • Frostie
  • Bump to Breast & Umbilical Chords

How can you update your information?

To ensure ABSS has the most up to date information about you, you can contact us via email at or call 01702 356050 or write to us at the address below.

If you change your mind? or need to update your information?

If you no longer wish to receive updates regarding services, ABSS newsletter etc, then please contact ABSS at or call 01702 356050 or write to us at the address below. Where we will remove you from the distribution list.

The address to contact is:

Pre-school Learning Alliance
50 Featherstone Street

Your rights and your personal information?

Unless subject to an exemption, you have the following rights with respect to your personal information;

  • The right to be informed of what we are doing with your information, who we are sharing with and how long we are going to keep it
  • The right to request a copy of your personal information, which ABSS holds about you
  • The right to request that ABSS corrects any personal information if it is found to be inaccurate or out of date
  • The right to request your personal data is erased where it is no longer necessary for ABSS to retain such data
  • The right, where there is dispute in relation to the accuracy or processing of your personal information, to request a restriction is placed on further processing
  • The right to object to the processing of personal information (where applicable)
  • The right to data portability if you are moving out of the area/country and you want your information to be sent over to your new place
  • The right not to be subject to automated decision-making including profiling

You also have the right to lodge a complaint with the Information Commissioners Office (ICO). You can contact the ICO on 0303 123 1113 or via email at or write to Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Google Analytics

This website uses Google Analytics to help analyse how people use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. It will not associate your IP address with any other data held by Google.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


We may embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. For more information on YouTube’s use of cookies, please see Google’s Policies & Principles.


The A Better Start Southend (ABSS) website uses cookies to help us to know that you have visited our site:

A cookie is a small text file that is downloaded onto your computer or smartphone (your device), when you visit our website. It allows the ABSS website to recognise your device and store some information about your past preferences or past actions.

The A Better Start Southend website uses Cookie Preference: This cookie is used to remember your choice about cookies on the A Better Start Southend website. Where you may have previously indicated your preference, that your preference will be stored in this cookie.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

External links

Our site contains links to other websites. This privacy policy applies only to our website. When you go to another site you should read their privacy statement.

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page.

Regular reviewing of this page ensures you are always aware of the information we collect, how we use it, and under what circumstances, if any, we will share it with other parties.

Contact the ABSS Data Protection Lead (DP Lead):

If you have complaints or questions about this policy, please contact:

Paul Donaldson
(A Better Start Southend – Data Protection Lead) or write to him at Pre-school Learning Alliance, 50 Featherstone Street, London EC1Y 8RT.

You can find the Early Years Alliance Privacy Policy here.

Last reviewed: February 2022