A personal one-to-one service offering breastfeeding support by a fully trained Infant Feeding Support Worker. This service is available on the maternity ward and in your home during your baby’s first 6 weeks.

We are making a change to the way new mums access the one-to-one breastfeeding service.

New mums (or any women/pregnant women) with due dates after January 1st, 2025, can access one-to-one breastfeeding support by speaking directly with a one-to-one Infant Feeding Support Worker, on the maternity ward. We are no longer pre-booking new mothers onto the service antenatally.

Our dedicated team of Infant Feeding Support Workers are available to assist with all your breastfeeding needs. They are equipped to refer to specialists for more intricate needs and offer both informational and practical support. The one-to-one service is accessible to all mothers living in the Kursaal, Shoebury, West Shoebury, and Victoria wards. Our Support Workers can provide guidance and advice on the following:

  • The benefits of breastmilk and breastfeeding
  • How to get breastfeeding off to a good start
  • The importance of developing a relationship with your baby both during and after pregnancy
  • Positioning and attachment
  • Hand expressing of breast milk
  • How families and partners can support
  • Information around the Fourth Trimester
  • Normal behaviour of the new-born baby
  • Signs of effective feeding
  • Signpost to local peer support groups
  • 7 days a week support via telephone or home visits

Check your postcode to see if you are living in an eligible area here.

For more information, please get in touch with the Infant Feeding Support team on 07880 714472 or email Betterstart.breastfeeding@nhs.net
If you live outside of the wards listed above, there is support available through our Bump to Breast group. They work across all 6 ABSS wards, including Milton and Westborough, and provide antenatal and post-natal breastfeeding support.
bumptobreast@southendymca.org.uk

Local support:

• bumptobreast@southendymca.org.uk : for group-based breastfeeding support in the ABSS wards

• www.livewellsouthend.com/little-steps-health-visiting-2/little-steps-health-visiting-team/3 : antenatal links and local breastfeeding information

• hello@southendsupportsbreastfeeding.org.uk : a partnership scheme enabling and empowering mothers to confidently breastfeed

• www.cakeclubcommunity.org/ : Southend community support for parents with young families

Useful Links:

www.nationalbreastfeedinghelpline.org.uk or phone their helpline (0300 100 0212) for information and support, 9.30am – 9.30pm every day

www.Breastfeedingnetwork.org.uk for information around breastfeeding, including printables around safety of medications and breastmilk

www.unicef.org.uk/babyfriendly.org.uk : for information, videos and support regarding parenting and infant feeding information in other languages

https://www.nhs.uk/conditions/baby/breastfeeding-and-bottle-feeding/breastfeeding : expert information and support on infant feeding