The Midwifery 1-2-1 Breastfeeding Support Service project is a 12-month pilot from September 2018 in partnership with Southend University Hospital Foundation Trust. The project delivers one-on-one breastfeeding support at home by Infant Feeding Support Workers for mothers who meet the criteria for this additional assistance.

The 1-2-1 support is provided during the first six weeks post-birth in the mother’s home, typically by fully-trained Infant Feeding Support Workers.

The service aims to increase both initial uptake and retention of breastfeeding rates and is initially being delivered within the SS3 postcode areas of Shoeburyness and West Shoebury for mothers identified during their pregnancy or subsequently in the postnatal period. This will either be from a direct referral by the midwifery service, health service or the maternity team at Southend Hospital.

During antenatal appointments, the community midwife will discuss the benefits of breastfeeding, how to get off to a good start, how to develop the relationship with your unborn child/children as well as how families and partners can support. During the postnatal period, a mother in receipt of 1-2-1 support will receive this support with a fully-trained ‘Infant Feeding Support Worker’ for the first six weeks following birth. These sessions will focus on areas such as positioning and attachment, hand expressing of breast milk, safe parenting, relationship building, brain development, how partners and families can support, how to access group-based support and approved websites for additional information.

The 1-2-1 project will also run alongside our Breastfeeding Group Support being carried out by the Southend YMCA, and the Midwifery Service will refer directly into group-based sessions for mothers who do not require that 1-2-1 support.

If you have any questions, please get in touch with Charlotte Graham, A Better Start Southend Project Manager, on 01702 356050 / 07544 160450 charlotte.graham@pre-school.org.uk